Facebook Marketing

The book I read to research this post was Facebook: The Top 100 Ways To Do Business by Ace McCloud which is a very good book that I read at kindle unlimited. This is a rather short at around 50 pages but much of that is taken up by adverts. It is about facebook marketing for your business. Everyone in facebook has a personal and of these you can only have 1 per person. If you are a business or organisation you need a product page to promote it and there are many variations on this. Also you aren’t allowed to promote these on a personal as it breaks facebooks rules. Some people have built up thousands of followers in this way only to see facebook forcibly shut down there page. You will normally want a distinctive banner for your page and he recommends going to fiverr.com and having a custom one made. You also need a profile photo and ideally this should be done by a professional as you want to get this right. You should fill in all the fields on the profile page. You can time when updates are sent to maximize you audience. Basically you click on the clock icon to get to the menu for that. I did quite enjoy this book and do recommend it.